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THE NAME-
-SEE EVERYONE LIVE FEARLESS.... or S.E.L.F. for short.
The brand meaning is simple. Do not let fear stop you from achieving your goals. You have to believe in YOURS.E.L.F. What are you letting fear keep you from accomplishing?
THE LOGO-
The logo comes from Muhammad Ali. "Float like a butterfly, sting like a bee". To me, Muhammad Ali is one of the best examples of the brands meaning. He always believed in himself and he wasn't afraid to let you know. Even though we may not all be as outspoken as he was about greatness, we all have to have that same confidence in ourselves.
Off-White c/o Virgil Abloh™ embarks on a new narrative where free thinking inspires a pioneering format for the future, where the age of imagination is the product of reality.
Inspired by Virgil’s vision and approach to his art, Off-White™ nourishes a collective of creative minds that represent the best in their category and have a strong and personal connection with Virgil. Ibrahim’s relationship with Virgil and Off-White™, born and nurtured through Instagram DMs, blossomed both personally and professionally over the last 3 years creating a strong bond based on mutual respect and shared values.
“Making a successful luxury brand in nine years is genius. It’s a feat that I admire and hope to continue building upon with a rich legacy. He revolutionised streetwear and luxury that crosses generations and decades. He showed the world that the underrepresented, the underdogs and Black people, in particular, have brilliant minds and can push and compete equally in the establishment. He inspired hope and brought about change.” - Ibrahim Kamara, Art&Image Director Off-White™